LUMI Velvet Cloud
Cosmetics campaignScan the box: six shades, looks, tips and where to buy.
Every product, a digital experience ✷Editable after you print ✷Tutorials & shade finders ✷Trackable coupons ✷First-party data ✷No code ✷
Solution for beauty brands
Turn every product into a digital experience.
Connect customers from your packaging, displays, events and ads to everything they need — product stories, tutorials, shade finders, promotions, reviews and where to buy — all on one branded mini-site you can edit anytime.
Scans24.5k +41%
Redeemed1.3k +22%
Increase engagementDrive more salesMeasure real results
How it works
From a scan to a sale, in four steps
Scan
The shopper scans your packaging, display, event or ad — the moment of highest intent.
Discover
She lands on the exact product she's holding, branded and built for her decision.
Engage
She watches a tutorial, finds her shade, reads reviews and claims an offer.
Convert
She taps through to buy, and you capture a loyal, opted-in customer.
See a real campaign page
One scan, the whole decision
This is a live metawe campaign page for a real product line. Every callout is a card you can add in the editor — no code, no agency, edit it after the QR is printed.
- The exact SKU she scanned — no homepage hunt.
- A tutorial she can copy tonight.
- Find-your-shade before she buys.
- Edit the offer after millions of units ship.
- A consented scan = first-party data you own.
1234- 1Product heroThe exact shade she scanned, up top.
- 2Follow & tagInstagram and TikTok in one tap.
- 3Get the lookTutorial looks she can copy tonight.
- 4Find your shadeAll six clouds — match before she buys.
What your product mini-site can include
Every block, ready to drop in
Lumière
Glow Foundation
4.9
Shop nowBenefits
- 24-hour hydration
- SPF 50 · vegan
- Dermatologist tested
- Buildable coverage
How to apply
Tutorial · 0:45
Find your shade
Match in 3 taps
20% OFF
first order
LUMIERE20Where to buy
- SephoraIn stock
- WatsonsIn stock
- Official siteIn stock
4.8
2,341 reviews · with before/after
“Genuinely the glow they promised — my third repurchase.”
Perfect for every marketing touchpoint
Every surface becomes a doorway
Product packaging
The QR on the box lands on that exact SKU.
- Application tutorial for what she bought
- Shade & variant finder
- Ingredients & claims
- Reorder or subscribe
- Registration & authenticity check
In-store display
A shelf-talker that reduces aisle hesitation.
- Find-your-shade quiz before buying
- Best-seller & bundle picks
- Instant coupon at checkout
- Store-stock & aisle locator
- The demo the shelf can't show
Influencer campaigns
One creator QR, fully attributed.
- Creator-specific code on PR boxes
- Their tutorial & honest review
- Trackable creator discount code
- Shoppable links to products used
- Follow-both & UGC prompt
Why beauty brands choose metawe
Built for marketing teams
- Campaign-specific — every launch, collab or region gets its own tailored page
- Update anytime — swap the video or offer without reprinting a single unit
- Analytics past the click — scans, redemptions and where-to-buy tap-through
- Brand consistency — fonts, color and voice locked to brand standards
- No code — marketers ship pages themselves, at campaign speed
- First-party data — consented scans become customer data you own
Traditional QR vs metawe
A scan worth far more
Where it lands
Traditional QR
Generic homepage
metawe mini-site
The exact product page
After printing
Traditional QR
Locked to one URL
metawe mini-site
Editable anytime
Rich content
Traditional QR
metawe mini-site
Promotions & coupons
Traditional QR
metawe mini-site
Scan & redemption analytics
Traditional QR
metawe mini-site
First-party lead capture
Traditional QR
metawe mini-site
Build
Traditional QR
Dev / agency
metawe mini-site
No-code, marketer-owned
Try it in 60 seconds
Start from a real campaign page
These are live metawe pages. Open one, then make it yours — your product, your shades, your offer.
Product marketing questions
What brand teams ask
What is a product mini-site?
A single branded page, per product or per campaign, that a shopper reaches by scanning your packaging, display or ad. It can hold the product hero and rating, benefits, how-to videos, a shade finder, promotions, reviews, where-to-buy links and social — the whole decision, in one continuous flow.
Why not just point my QR code at my homepage?
Because the shopper is holding one specific product at the moment of highest intent. A homepage makes her hunt for it, and most people bounce. A product mini-site lands her on exactly what she scanned, with everything she needs to buy — no searching, no dead ends.
Can I update the page after millions of units have shipped?
Yes — that's the point. The printed QR stays fixed while the destination changes. Swap the tutorial, rotate the offer or fix a claim anytime, with no reprinting and no recall.
What can I actually measure?
Scans by location, time and device, plus coupon redemptions and where-to-buy tap-through — connecting a physical touchpoint to a measurable outcome, even when the sale happens at a retailer you don't own.
Do I need developers or an agency?
No. Marketers build and ship the pages themselves, at campaign speed, with brand colors, fonts and voice locked in. No code, no sprint, no agency.
Is the customer data mine?
Yes. A scan is a consented opt-in, so quiz results, sign-ups and shade matches become first-party data your brand owns — even for shoppers who only ever buy at retail.
You've seen the whole thing
One link. Infinite possibilities. Yours in a minute.
Host everything, print the QR once, edit it forever — and measure every open. One page does the lot.
No card needed · Live in a minute